If you're feeling disenfranchised from the economy, you’re not alone. Plenty of young people that I’ve spoken to are feeling left out of the economy as if it isn’t designed to benefit them. There’s an all too simple explanation... Economic models are built around a ‘Rational Economic Man’; however, this is not who we actually are nor how we interact with the economy.
In the game of business, the goal is to have a cheaper or better offering than your competitors. Sure, by doing this, you’ll steal customers from your competitors and gain more market share, but what about all the potential customers who aren’t currently in your market? How do you target them?
Why is it that some businesses reject sustainability while others seek to proactively incorporate sustainability? Some businesses seem ignorant or oppositional to the thrust of sustainability, while others focus on innovation and seek to reinterpret the nature of their corporation to make sustainability an integral part of it. One of the main reasons is the mindset of the business leader. There is a paradox between profitable business on the one hand; and stewardship and protection of ecological and social systems on the other.
Scaling is not the same as growth. When a business grows without scaling the increased revenue leads to a proportionate increase in costs. In other words, as the business grows and sells more, there is a direct positive relationship with its costs. Scaling is all about increasing your business’ capacity while also decreasing costs. Scaling allows for a disproportionate decrease in costs compared to profitability.
Growing a business is one thing; scaling is a whole other undertaking. Your business might have experienced some growth, however as your business grows, it will not handle the increased volumes with its existing systems…
When you’re thinking about buying a car, which do you prefer: a cheap car that will reliably get you from A to B, but doesn’t come with any ‘bells and whistles’, or a more expensive car that comes with all of the luxury items that you’d expect with the higher price tag? This is the game of business: a trade-off between the value you are providing to the customer and the cost of the offering.
This choice is, of course, up to you. Each car manufacturer has chosen their position in a crowded market.
But what if there was a…
A lot of people I’ve spoken to assume that work is either co-located or remote. They think that because they are working remotely from their lounge room, having Zoom meetings and being relatively productive that this is the best the work from home experience can get. But there is so much more than they, and their workplaces, can do that will send their productivity skywards.
There have been far too many ‘myths’, ‘conspiracy theories’ and other misinformation floating around on Twitter and Facebook. Why is it transpiring that many truth claims about SARS-CoV-2 (COVID-19) are anything but true? The answer to this lies in the nature of the truth claim. In this post, I look at the difference between universal, authoritative and iterative truths.
A lot of people, myself included, stop reading when they see terms like ‘mythology’ and ‘archetypes’, but I implore you to give this a chance. Jungian psychology — with all its myths and archetypes — can be mapped on to our increasingly rational lives.