In the game of business, the goal is to have a cheaper or better offering than your competitors. Sure, by doing this, you’ll steal customers from your competitors and gain more market share, but what about all the potential customers who aren’t currently in your market? How do you target them?

Key takeaways

  • To create new demand businesses need to shift from being competitor focussed, to focussing on their non-customers.

Most businesses increase their market share by playing, what is called the game of business. They do this…


When you’re thinking about buying a car, which do you prefer: a cheap car that will reliably get you from A to B, but doesn’t come with any ‘bells and whistles’, or a more expensive car that comes with all of the luxury items that you’d expect with the higher price tag? This is the game of business: a trade-off between the value you are providing to the customer and the cost of the offering.

This choice is, of course, up to you. Each car manufacturer has chosen their position in a crowded market.

But what if there was a…


A lot of people I’ve spoken to assume that work is either co-located or remote. They think that because they are working remotely from their lounge room, having Zoom meetings and being relatively productive that this is the best the work from home experience can get. But there is so much more than they, and their workplaces, can do that will send their productivity skywards.

Key Takeaways

  • Moving to a distributed and asynchronous workforce can increase the productivity of a business beyond that of any that is co-located.


There have been far too many ‘myths’, ‘conspiracy theories’ and other misinformation floating around on Twitter and Facebook. Why is it transpiring that many truth claims about SARS-CoV-2 (COVID-19) are anything but true? The answer to this lies in the nature of the truth claim. In this post, I look at the difference between universal, authoritative and iterative truths.

Key takeaways

  • Universal truths are becoming harder and harder to come by because of our increasingly complex world.


A lot of people, myself included, stop reading when they see terms like ‘mythology’ and ‘archetypes’, but I implore you to give this a chance. Jungian psychology — with all its myths and archetypes — can be mapped on to our increasingly rational lives.

Key takeaways

  • For eons, we have learnt through stories and myths; these stories almost always have a meaning that is greater than the literal.

Brandon Gordon

Business Consultant and MBA student, interested in Sustainable Business Practices

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